What Type of Science Communication is Right For You?

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Ready to try science communication but can’t quite figure out what’s right for you? Already doing SciComm, but want to change up your game? I’ve created this handy flow chart so that you can explore some of the many science communication options.  

You might already know another scientist involved in science communication. They might present lectures to the public or write a blog or post photos on social media. But maybe these just aren’t your style.

You don’t need to feel pigeon-holed into one kind of science communication just because that’s what others are doing.

I’ve met many, many amazing science communicators recently. Scientists who are taking science out of the lab and bringing it to the world. Innovators who find a way to reach folks who may have little interaction with science and scientists. Science communication has become a global movement that has the science world abuzz.

There are so many options for communicating your science, you’re sure to find one that suits your style. I’ve created this flowchart for you to determine the best style or styles of science communication for you.  

Start at the top and move down answering the questions. The flow chart follows four main paths, which include the verbal introvert, the visual introvert, the verbal extrovert, and the visual extrovert. I’m using the terms ‘introvert’ and ‘extrovert’ a little loosely here. In this case, the introvert is someone who doesn’t want to be in front of people, while the extrovert thrives on performing for an audience. Under each path, you’ll find some types of science communication that should suit your particular style.

The choices also include a wide range of time commitments from a few minutes on a tweet to years for a book. No matter your desired time commitment, there’s a form of science communication that will fit your schedule.

Many types of communication can be adjusted to other broad categories. Like doing demonstrations, but don’t want to be in public? You could create demonstrations that you share on social media so you don’t have to be in public. Cosplay can be created entirely for your social media accounts or be used in public places.

Choose one or two to try out and see what fits your preferred style of communication. Share your efforts on social media to broaden the impact of your science communication work!